講    題：Before It’s Too Late: Product Recall Delays and Policy Design

主 講 人： 李曉惠Hsiao-Hui Lee教授

(國立政治大學資訊管理學系)

主 持 人： 陳文智  教授

主辦單位：交通大學工業工程與管理系

時間：110年03月29日(星期一) 13:20~15:10

地    點：管二館520室

演講摘要：

When a safety defect occurs, manufacturers often use product recalls to mitigate potential consequences. Although consumers expect on-time recalls for product defects, anecdotal examples suggest that firms may be passive in investigating potential defects and/or severely delay their recall decisions. In this paper, we incorporate a Bass-diffusion product cycle model into firms’ investigation and recall decisions when defects occur, and provide social planners with various instruments to deter long delayed recalls. Our theoretical model reveals three main results. First, not all firms will delay recalls; the firm that suffers more negative impacts from external channels and has a relatively high margin-to-recall-cost ratio will consider a delayed recall. Second, a firm that will consider a delayed recall also exerts less effort in investigating product defect. Third, an earlier defect notice time may not necessarily lead to an earlier recall time and/or higher investigation effort; these decisions depend on a firm’s learning on product defect and penalty for delay. Our model not only helps us understand how firms make their recall timing decisions, but also offers governments and regulation bodies new instruments (e.g., investigation efforts, penalty design, information disclosure, firm supervision) to help encourage firms be proactive when a defect occurs, thereby reducing potential casualties associated with delays in a recall process.

演講性質：學術研究專題

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