講  題：平台經濟下收益管理與競爭策略

主 講 人： 吳政翰 Wu, Cheng-Han 教授

(國立成功大學工業與資訊管理學系)

主 持 人： 陳文智  教授

主辦單位：國立陽明交通大學工業工程與管理系

時間：110年04月19日(星期一) 13:20~15:10

地    點：管二館520室

演講摘要：

In a competitive environment,  determining  when  to  enter  the  market  and  what  homing  policies should  be adopted  are  crucial  strategic  decisions  for  platform-based  businesses.  In  this study,  we investigate  the  interactions between two platforms competing in two-sided markets with cross-sided network effects and determine their prices under different entry and homing strategies. We derive the equilibrium demands of two-sided markets for platforms and the equilibrium prices for two competing platforms. We further conduct a comparative analysis among scenarios with different combinations of homing and entry strategies.

演講性質：學術研究專題

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